Thursday, October 20, 2011
8:45 – 12 noon
Grace Conference Room, Higgins University Center

Marketing has experienced a real change in the last few years, therefore you need to be sure you are up to speed with the latest concepts. Creating a Marketing Program to help build the foundation of your business that incorporates today’s innovations will prepare you. Quite simply, you create the opportunity to reach out to a variety of prospects and potential clients if you can bring your product and service to a place that gets you recognized. That includes learning how to integrate your marketing with conventional and new techniques. It’s a very competitive world out there and you need to use all the resources you can to get the word out.

Discover how to market yourself traditionally and in today’s web-based world during this informative, interactive workshop and leave with the basics to design your very own Marketing Program.

Some of the key steps will include:

• Defining core goals
• Identifying primary target markets
• Establishing the key message
• Creating the brand for your company
• Developing vital strategies and tactics
• Designing all the marketing tools
• Determining how to use these techniques to gain awareness

This session will be especially helpful to anyone that is trying to develop brand awareness and create the environment for increased sales.

The speaker for this program, Fern Nissim, CMD the Principal of the Round Pond Group, LLC, brings her 20+ years of experience in the strategic marketing field. She is a well known speaker on a variety of marketing topics.

Speaker:

Fern Nissim, CMD Principal, The Round Pond Group, LLC, Shrewsbury, MA

Sponsored by: TD Bank and Middlesex Savings Bank

More info >

GRAFTON, Mass. – In an effort to bring more information to Grafton residents, the Public Library Board of Trustees has launched a website to support their push to expand the the library, quadrupling its size to 28,000 square feet.

GraftonLibraryCampaign.org was established as a way to not only inform the public on the plan for the library’s renovation and expanson, but also to garner support for the cause as the Oct. 17 Town Meeting in which voters will decide whether to accept a $5 million grant from the Massachusets Board of Library Commissioners and follow through with the $11 million renovation project. The rest of the money for the project would come from the town as well as fundraising and donations.

“”We’re hoping in the month leading up to the Town Meeting, people will the events and want to get more involved and learn more about the plans for the library,” Grafton Library Trustee chairman Judy Meichelbeck said.

The website is the center of a marketing campaign that will include support from local businesses as well as private residents.

Ads in local publications as well as banners, lawn signs, buttons, decals and bumper stickers will be distributed with the website’s address on all of them.

“Library supporters are discussing the plan with their friends, neighbors and at community meetings and association meetings. It’s a real grass roots effort with many volunteers helping to get the story out about the project to renovate and expand the library,” library trustee Dana Wilson said.

Inside the library, displays demonstrate how the new library will look, as well as what features it will offer, such as large meeting rooms that will allow the library to host activities without shutting down a part of the library. Currently, when the library holds an event for children, the children’s section, a small part of the basement, is shut down in order to provide space for their special guest.

The trustees also want to clear up any misinformation that may be spreading about the library.

“A lot of people think the library expansion has already been approved, which it hasn’t,” Meichelbeck said. Not only does the grant need to be accepted at a Town Meeting vote in October, a separate vote needs to take place in December to a approve the bond for the rest of the funding.

If the grant is accepted, the website will also be a tool for fundraising and online donations, once fundraising can begin.

Reaching out to the town, residents and businesses is a priority for the trustees.

Several businesses have already joined the library’s Community Partnership intiative, including Washington Mills, Wyman-Gordon, Pepperoni Express, Citizen’s Bank, Guys and Gals Hair Salon, and Perreault Landscaping.

“We want to give tours of the library and not just to show how crowded it is,” Meichelbeck said. “We’ve stretched this space as much as we can. There are things we would like to do that we simply can’t, because we don’t have the space. We want to show people what we would add to what we already have.”

In addition, we help our clients directly engage their fans with purposeful interaction. This strategy raises the profile of our clients’ online brands and creates a base of potential customers and word-of-mouth marketers who, in the long run, become active or passive promoters of your company.