RPG assisted a town library in launching a marketing educational campaign in a town with a vast multicultural mix of families. The concept was targeted to motivate families to come to the library and apply for a library card so that they may receive all the free benefits attributed to having a card.
RPG was hired to promote the local appearance of fame athlete Kareem-Abdul Jabbar. His speaking appearance was planned as part of the launch of a leadership training workshop. RPG was able to generate major press interest in print and radio. NPR radio covered the appearance along with major daily and local newspapers.
RPG conducted the initial Feasibility Study and provided professional council to launch a major gifts fundraising campaign. With our support the client was able to determine approximate fundraising goal, organize a campaign cabinet and over a course of several years they reached close to half their goal raising over $750,000.
RPG worked closely with client and other partners to develop a national bike ride to build awareness of their cause across the country, raise funds and credibility. More than 2 dozen teens cycled 3,600 miles to telll their story. Efforts resulted in generating enough attention and funds to open a new clinic at a major Boston hospital.
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