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Grassroots Marketing Campaign

RPG assisted a town library in launching a marketing educational campaign in a town with a vast multicultural mix of families. The concept was targeted to motivate families to come to the library and apply for a library card so that they may receive all the free benefits attributed to having a card.

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Multi-media promotional campaign

RPG was hired to promote the local appearance of fame athlete Kareem-Abdul Jabbar. His speaking appearance was planned as part of the launch of a leadership training workshop. RPG was able to generate major press interest in print and radio. NPR radio covered the appearance along with major daily and local newspapers.

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Capital Fundraising Campaign

RPG conducted the initial Feasibility Study and provided professional council to launch a major gifts fundraising campaign. With our support the client was able to determine approximate fundraising goal, organize a campaign cabinet and over a course of several years they reached close to half their goal raising over $750,000.

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National Awareness Campaign

RPG worked closely with client and other partners to develop a national bike ride to build awareness of their cause across the country, raise funds and credibility. More than 2 dozen teens cycled 3,600 miles to tell their story. Efforts resulted in generating enough attention and funds to open a new clinic at a major Boston hospital.

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