Thursday, October 29, 2015
8:45 – 12 noon
Grace Conference Room, Higgins University Center
Marketing can be a huge haunting challenge with lots of scary obstacles and decisions to make; sometimes with frighteningly little return on your efforts.
Demystify the ghostly and confusing path to a solid marketing foundation and learn the basic steps and concepts to be competitive. This session will help you build the marketing foundation for your business that incorporates today’s important innovations and methods. ask question Quite simply, a solid marketing strategy mixed with some good old fashioned know-how creates the environment for a powerful sales opportunity to reach potential clients. Without that your product or service may never be noticed…and potential sales could be lost to the competition.
So, take the “Fright’ out of marketing and discover how to market your business in a bewitchingly traditional, yet savvy way during this informative, interactive workshop. You will feel empowered with the basics and all your fears will disappear like magic.
Some of the key steps presented to design your own marketing plan will include:
• Defining core goals
• Identifying primary target markets
• Establishing the key message
• Creating the brand for your company
• Developing vital strategies and tactics
• Designing all the marketing tools
• Determining how to use these techniques to gain awareness
The speaker for this program, Fern Nissim, CMD (Certified by the International Assoc. of Shopping Centers) brings her 20+ years of experience in the strategic marketing field. She is a well known speaker on a variety of marketing topics.
Fern Nissim, President & Founder, Round Pond Group, LLC, Shrewsbury, MA
BayState Savings Bank, Fidelity Bank, Southbridge Savings Bank & UniBank